Paul Smith

Paul Smith began with a small shop in Nottingham in 1970 and grew into an international British design company. Curiosity is a defining thread in the founder’s outlook, drawing inspiration from art, music and everyday life. That eclectic spirit informs a design language which can pair familiar forms with an unexpected detail. In eyewear, the balance gives classic silhouettes a sense of play without losing their straightforward appeal.

The detail takes inspiration from the multicoloured stripe associated with the house, adding visual interest while allowing the shape to remain the focus. A discreet wordmark on the temples keeps the branding measured.

The Kramer is made in Italy from acetate, and its construction gives colour and pattern room to become part of the frame itself. This material-led character sits comfortably within Paul Smith’s wider fashion identity, where a familiar object may contain a small surprise. Eyewear collections include a range of shapes and treatments, with the house’s recognisable visual touches used in different ways across individual designs.