Matsuda was founded by Mitsuhiro Matsuda who was born in Tokyo in Japan. He was introduced to design at a young age and attended the renowned design school, Bunka, before moving to Paris to seek inspiration for his clothing line. Matsuda was inspired by art-deco blended with industrial metal of the late nineteenth century, in particular he adored the details of gothic cathedrals which can be seen within his design work. Matsuda’s work stood out in a world that loves fast-fashion, instead at Matsuda they work with traditions and true craftsmanship combining distinctly Japanese approaches of combining handcrafted techniques and innovative technology. Matsuda returned to Tokyo in 1967 and created Nicole Co. his clothing line which became a celebrities favourite and earned him a spot in the prestigious “Tokyo Design 6,” a group of young, talented designers credited with founding Tokyo Fashion Week.
Matsuda sunglasses have been created with the same timeless design principles as Matsuda’s clothing line. Each pair of Matsuda frames is handcrafted in the renowned eyewear workshops of Sabae, Japan and can take up to two years with as many as 250 steps to make. This care and dedication can be seen through Matsuda’s fifty years of experimentation and creative innovation. Matsuda eyewear shows the true talent of the brand who work with only the finest metals in the world such as titanium, stainless steel, sterling silver, and 18k solid gold. Similarly, working with the highest grade organic Japanese acetate which has been derived from cotton and cured over three months allows the team at Matsuda to sculpt frames that are uniquely delicate, durable and flexible. Each pair of sunglasses is then hand-finished by master polishers who have apprenticed for 10 years to perfect their technique, producing a remarkably soft feel, sculpted for a lifetime of hard use.
#PRETLOVES Matsuda
